MYR Helps Raise Money for Breast Cancer
Thursday, March 21, 2013

One in eight women will be diagnosed with breast cancer in their lifetime, and it's estimated over 220,000 women in the United States are diagnosed with the disease each year ( The disease itself is difficult enough, but imagine some of those women also suffering crippling debt as the bills for each doctor's appointment, each prescription refill and each treatment session pile up by the minute.

Myrtle Beach Tower (MYR) Facility Representative Jim Apone recognized this problem after a local cable company's employee and his wife, who was diagnosed with breast cancer, found themselves waist deep in medical bills that they couldn't afford.

Apone got word of the family's struggles and took a proactive approach to the situation by hosting an event where the proceeds would go towards helping the family with their medical expenses. He decided the event was going to be an art and wine tasting event naming it the Perfect Pair Art and Wine Tasting, which last year raised $7,500.

"I had some friends who were local artists, and one my best friend owns The Melting Pot," said Apone. "So, we rented out this rustic warehouse to host it. My friend at Melting Pot provided the wine tasting, and we had a silent art auction, which in return created buzz for The Melting Pot and the artists there. It was a great turnout, more so than I expected."

He partnered with Caring In Our Lifetime to host the event because he said the organization is "much like NCF, they are volunteer driven with very low overhead, and all the money they raise stays in the local community."

And so, for the second year in a row, Myrtle Beach Tower (MYR) hosted the Perfect Pair Art and Wine Tasting on March 8, 2013 at Side Wheeler in Conway, S.C. Attendees paid for entry, each receiving a wine glass stamped with the symbolic pink ribbons (pictured top of page), donated by The Melting Pot. These glasses were used to taste the wine offerings, and were theirs to keep when they left.

Jim Apone and Caring In Our Lifetime volunteer Susan Moore Branstrom

Between 100-150 people attended and over $5,600 was raised! The NATCA Charitable Foundation (NCF) got in on the action and donated $1,000, the same amount they donated last year.

"It was a great event, very successful," said Apone. "I'll never be quite satisfied because I always think we could raise more money, but all in all it was a great turnout."

Jim Apone talking with local TV stations.