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Position: Senior Social Media Associate

Travel Required: Some

Department: Communications

FLSA Status: Non-Exempt

Reports to: Director of Public Affairs

NATCA/ONEU: Covered by CBA

EXPECTATION FOR ALL EMPLOYEES: Supports the Association’s mission, vision, and values, as defined in NATCA’s Constitution, and as articulated by NATCA’s leadership. Such support is exhibited by the following: excellence, competence, commitment, and innovation in the execution of the employee’s job duties; collaboration with leadership, membership, and staff; respect for diversity; accountability for performance, and actions within the scope of employment.

Position Summary: Under the direct supervision of the Director of Public Affairs, this position performs a variety of functions to ensure effective communication of organizational issues and concerns, both internally and externally. The Senior Social Media Associate is responsible for leading and executing social media/digital media strategies/tactics across all platforms to advance NATCA’s overall reputation, public policy, and membership/event marketing goals. She/he will take the lead on planning, drafting, distributing, and tracking digital communications that enhance NATCA’s work and image. This position serves as an on-the-record digital spokesperson for the organization and manages incoming information requests for information from bloggers and others covering NATCA in the digital space. Assisting the Director of Public Affairs, this professional will coordinate with NATCA colleagues who manage media relations, member communications, web and outreach and events to maintain a NATCA editorial content calendar and develop coordinated social media outreach strategies. She/he will coordinate the creation of graphic and video content with their design colleague(s). She/he must stay current with the quickly evolving digital universe (including algorithm changes and understanding how to successfully package content for each social platform for the optimal results) and must have a passion for entertainment, pop culture, and data. She/he tracks and reports metrics/analytics for owned, earned, and paid social/digital content.

Principal Duties and Responsibilities: The principal duties/responsibilities of this position include, but are not limited to, the following:

1. Assist Director of Public Affairs by working to accomplish integrated NATCA communications and outreach goals.

2. Play leading role in managing NATCA’s social media accounts and utilizing digital assets to meet communications and outreach goals. Schedule, distribute, amplify, monitor, listen, and analyze social media engagement.

3. Execute digital communications strategies and develop image-promoting content to reach and inform critical audiences through NATCA’s social media/digital channels and other third-party social media/digital channels. Drive engagement among communities through fun and creative content franchises and activations.

4. Demonstrate excellent writing, editing, and communication skills, particularly in shortform (tweets and posts).

5. Coordinate with graphics/video production colleague(s) to produce attention-grabbing content including memes, infographics, video, and more for distribution on social channels. Devise ways to repackage/re-promote other content for optimal engagement.

6. Maintain relationships and lead digital communications outreach to NATCA members, the FAA, partner associations/groups, and other stakeholders. Identify, track and build relationships with other relevant online communities and industry influencers. Monitor/track these relevant sites/digital communications and recommend appropriate reactive/proactive communications for these channels.

7. Establish and maintain effective working relationships with bloggers and digital media outlets. Serve as on-the-record spokesperson for organization and respond to incoming information requests from bloggers and others covering NATCA in the digital space.

8. Manage social advertising on NATCA’s Facebook, Twitter, and LinkedIn.

9. Counsel NATCA members and locals (FacReps and other activists) regarding best practices and messaging for their official Union social media activities.

10. Stay current with the quickly evolving social media best practices, trends, and emerging platforms (including algorithm changes and understanding how to successfully package content for each social platform for the optimal results).

11. Travel on occasion to represent the department or manage digital media activities related to NATCA member meetings and special events.

12. Work on special projects and other duties as required to promote NATCA’s success.

Position Requirements and Qualifications:

• A Bachelor’s degree from a four-year college or university;

• 5 years of public relations experience with some specific professional emphasis on social/digital communications;

• Excellent writing/editing skills, particularly short-form (tweets and posts);

• Core understanding how to track, measure and report digital metrics. Expertise using digital delivery and analytical tools, examples include: HootSuite, Sprout Social, Google Analytics, and Cision Cloud;

• Exceptional project management skills;

• The ability to work collaboratively and thrive in a close-knit team setting that values productivity and creativity, as well as the ability and eagerness to self-motivate, meet deadlines, and handle multiple responsibilities.

How to Apply: 

Please email your cover letter and resume.

Mission, Values, and Vision

NATCA Mission

Our mission guides planning and judgment. NATCA is a membership-owned organization. We advance the status, professionalism, and working conditions of all air traffic controllers and other aviation safety-related employees through collective bargaining, political action, and other lawful concerted activity.

NATCA Values

Our values guide decisions and behavior. Those include honesty, tenacity, leadership by example, hard work, integrity, loyalty to the profession, open communication, and the collective spirit.

NATCA Vision

NATCA is a labor organization comprised of dedicated aviation safety professionals acting in unity to enhance the lives and professions of our members while leading the effort to improve, modernize, and preserve the safety of the National Airspace System.

NATCA in the Military

Are you, or a union brother or sister you know, serving in the military?

In appreciation for all members of the NATCA family who are currently serving or have once served our country, we would like you to send us your military pictures for proud display below! Send any pictures you would like added, as well as the military branch, years of service, and current NATCA facility to szilonis@natcadc.org.

The NATCA in the Military page is currently under construction! Please view all of our dedicated military members on the NATCA Flickr page.

Scholarship Program


2017 NATCA SCHOLARSHIP WINNERS

Congratulations to our 2017 NATCA Scholarship Program winners! Our President's Award winners ($2,000 from NATCA and, thanks to SkyOne Federal Credit Union, an extra $500 each) are Kaylie Killian (Christopher Killian, ZHU), Sophia Leonard (Donald Leonard, ZOB, retired), and Samantha Melton (Larry Melton, STL). Below is the list of $1,000 scholarship winners:

Winner's Name (Member Relative and Facility)
Madison Aitken (Robert Aitken, ENE)
Tara Bahr (Joel Bahr, MKE)
Gregory Baker (Angela and Gregory Baker, ZTL)
Brittany Brooks (Paul Brooks, JRF)
Olivia Cain (James Cain, MRY, retired)
Madeline Clark (Patrick Clark, ZOA)
Samantha Hasmi-Delgado (Martha Delgado, ZMA)
Sarah Faust (Patricia Brace (Faust), ESW)
Lydia Fregosi (Kevin Fregosi, ROC)
Kathleen Glancey (Daniel Glancey, ZDC)
Taylor Grider (Jason Grider, ZFW)
Philip Hughes IV (Philip Hughes III, A90)
John "Jack" Richards (Jeffrey Richards, ZAU)
Cooper Skoric (Michael Skoric, ZDV)
Kirby Skoric (Michael Skoric, ZDV)
Sierra Dawn Smith-Sandland (Jennie Sandland, ZAN)
Ethan Reese Spencer (Brian and Denise Spencer, ZSE)
Kevin Stafford (Donald Stafford, ROA)
Roberto Torres (Roberto Torres, ZSU)
Sydney Velasquez (Fred Velasquez, IAH)

2017 PRESIDENT'S WINNERS' ESSAYS

Samantha Melton

Kaylie Killian

Sophia Leonard 

 

THE 2017-2018 PROGRAM

ELIGIBILITY:

  • Spouses, children, stepchildren, and legally adopted children of active, retired, and deceased NATCA members.
  • Two years of continuous good standing active union membership prior to submission of application.
  • Enrollment into an accredited college or university.

AWARD CRITERIA:

  • Awards will be based on a lottery system.
  • Applicants must qualify for the lottery by submitting an application as well as an essay. The essay must follow the outlined question and contain no more than 500 words.
  • The NATCA President and Executive Vice President will judge qualifications for the lottery.

ESSAY:

  • Please submit an essay of no more than 500 words.
  • Please ensure that you send your essay with the completed application; essays sent separately will not be considered.
  • In your essay, please describe your career goals and aspirations, and highlight the importance of the union and the labor movement to your family and/or yourself and why you are deserving of a union scholarship.
  • Essays must be applicants’ own work.

DEADLINE:

Applications must be postmarked no later than March 1, 2018. Applicants wishing to receive confirmation of receipt should send a self-addressed stamped postcard along with the application.

Applications should be mailed to:

NATCA
Attn: Scholarship Fund
1325 Massachusetts Ave. NW
Washington, D.C. 20005

You can also email a PDF of your application and essay to forms@natcadc.org

A notification letter will be sent to all applicants announcing their approval or denial of scholarship funds by April 30, 2018.

APPLICATION:

Download PDF

 

2016 NATCA SCHOLARSHIP WINNERS

Congratulations to our 2016 NATCA Scholarship Program winners! Our President's Award winner ($2,000 scholarship) is Rebecca Kerr, daughter of Robert Kerr (Cleveland, Great Lakes Region). Below is the list of $1,000 scholarship winners:

scholarship2016winners

 

Past Scholarship Winners


Privacy Policy & Terms of Use

NATCA takes your privacy seriously. We do not sell, share, or rent any personally identifying information about you. If you have questions or concerns about this privacy policy, please contact us at privacy@natcadc.org.

Anonymous Information Gathered Automatically

Our web servers automatically collect and store anonymous information about your visit including, but not limited to:

  • The Internet domain name (for example, “xcompany.com’ if you use a private internet access account, or “yourschool.edu” if you connect from a university’s domain) and IP address (an IP address is a number that is automatically assigned to your computer whenever you are surfing the web) from which you access our website
  • The type of browser and operating system used to access our site;
  • The date and time you access our site;
  • The click-through rates;
  • The amount of time that your spend on our site; and
  • The pages you visit.

Personally Identifiable Information

In some areas of this website, visitors may provide voluntary contact information. For example, in the “Contact Us” section of the site, you can email for more information or with questions about the site. You must include contact information in your email if you desire a response. If you feel more comfortable contacting us via U.S. Postal Mail, telephone, or fax, please use the following contact information:

NATCA
ATTN: Communications Department
1325 Massachusetts Avenue, NW
Washington, D.C. 20005
Phone: 202-628-5451 or Toll Free: 800-266-0895
FAX: 202.628.5767

Members may be granted access to additional information on the members-only portions of the website if they set up a profile. We store a member’s full name, NATCA membership number, facility, and username and password. We use this information to authenticate current users and to grant access to new users.

How We Use Information Collected

We may use the information collected from this site for several purposes:

  • We use the anonymous information gathered automatically by our web server to determine overall site traffic, popularity of areas of the site, what our users are looking for, and where our users are linking to us from. Aggregate information may be provided to our member organizations for statistical reporting.
  • If you are a NATCA member and elect to access the members-only portions of the site, you will use your issued username and password to access the site. This username and password combination is issued through authenticating a user with the user’s NATCA membership number.
  • If you contact us by email with questions about our privacy policy or site, or a request for more information or publications, and request a response, we will use any personally identifiable contact information you provide to respond to your request. We will not contact you unless it is specifically requested and we will not use any personally identifiable information in any way not outlined in this privacy policy.
  • We will not provide any personally identifiable information to any third parties without your consent, except that we reserve the right to provide personally identifiable information to third parties if we reasonably believe that the release of information is necessary: (1) to comply with legal requirements or legal process; (2) to protect and defend the rights or property of the National Air Traffic Controllers Association; or (3) to protect the other users of the site or the public.

Children's Online Privacy Protection Act (COPPA)

We do not solicit or knowingly collect information from minors under the age of 13, in compliance with the Children's Online Privacy Protection Act (COPPA). For more information about COPPA, please visit: http://www.ftc.gov/privacy/coppafaqs.shtm

Correcting or Deleting Submitted Information

If you feel any information submitted by you is incorrect, or if you wish to have us delete any information you have submitted to us, please email web.staff@list.natca.net.

Cookies

To determine if users are signed in as members, we may use a certain type of “cookie.” Cookies are data that a website can send to your browser. Session cookies (also known as session variables) are kept in your browser's memory and, depending on your browser settings, may be purged after your browser session is over. Session cookies are used to keep track of passwords, preferences, orders, and various other aspects of a user's “session” within a website.

To protect your privacy, be sure to close your browser completely after you have finished conducting business with a website that uses cookies. If you are concerned about the potential use of information gathered from your computer by cookies, you can set your browser to prompt you before it accepts a cookie. Most Internet browsers have settings that let you identify and/or reject cookies. These settings are usually located under "Tools" on your browser toolbar.

Security and Intrusion Detection

For site security purposes, and to help make this site available to all users, we employ software programs to monitor network traffic to identify unauthorized attempts to upload or change information, or otherwise cause damage. Be aware that no transmission of data over the Internet can be completely secure. We do not employ secure socket layer (SSL) encryption or like technology.

Notification of Changes

NATCA may change this policy at any time.

International Users

Regardless of where you live or do business, by using this web site, you agree that we may collect, use, and transfer your information as described in this privacy policy.

Other Websites and Links

The natca.org website contains links to other websites. If you choose to use any of these links, you will be leaving our website and going to a third-party (external) website. Protection of your privacy at these linked sites will be governed by the privacy policy at that third party site. We encourage you to read the privacy policies at these third party sites. We are not responsible for the privacy practices at these third party sites, nor for the use of any information you may provide at these third party sites.

TERMS OF USE

By accessing natca.org, including applications on third-party sites, you are indicating your acceptance to be bound by the provisions of this Terms of Use and the natca.org Privacy Policy, which is incorporated herein by reference. If you do not accept any of these terms, do not access the natca.org site. NATCA may, in its sole discretion, amend the Terms of Use at any time. By continuing to access the natca.org site, you agree to be bound by any modifications to the Terms of Use.

The terms “you” and “User,” as used herein, refer to all individuals and/or entities accessing the natca.org website for any reason:

Eligibility: By accessing the natca.org website, you represent and warrant that you are 18 years of age or older, or an emancipated minor, or possess legal parental or guardian consent, and that you have the right, authority and capacity to agree and abide by these Terms of Use.

Restrictions: NATCA hereby grants you permission to access and use the website as set forth in these Terms of Use, provided that:

  • You may not use the natca.org website in violation of any applicable law or regulation; and
  • You do not use the website for any commercial purposes without the prior written authorization of NATCA. You agree not to solicit any users of the website with respect to their user comments.

User Content: You are solely responsible for your own user content and the consequences of posting or publishing it. Your user content may be used, modified, or removed by NATCA for any purpose without your permission. You agree not to create any content that is unlawful, harmful, threatening, abusive, harassing, defamatory, violent, vulgar, obscene, hateful or racially, ethnically or otherwise objectionable, or potentially libelous or inflammatory, as solely determined by NATCA. NATCA does not endorse user content and expressly disclaims any liability related to user content. NATCA does not permit the infringement of intellectual property rights on natca.org.

Digital Millennium Copyright Act: If you are a copyright owner and believe that any content on the natca.org website infringes upon your copyright, you may submit a notice in accordance with the Digital Millennium Copyright Act (“DMCA”) to NATCA’s designated Copyright Agent. The notification should be in writing and should include the information indicated below (see 17 U.S.C. § 512(c)(3) for additional information).

  • A physical or electronic signature of a person authorized to act on behalf of the owner of the copyright;
  • Identification of the copyrighted work(s) claimed to have been infringed;
  • Identification of the material that is claimed to be infringing or to be the subject of infringing activity and that is to be removed;
  • Information reasonably sufficient to permit the NATCA to contact the complaining party (for example, address, telephone number, or email address);
  • A statement that the complaining party has a good faith belief that the use of the material is not authorized by the copyright owner; and
  • A statement that information contained in the complaint is accurate and that the complaining party is authorized to act on behalf of the copyright owner.

NATCA’s designated Copyright Agent for receipt of notices of claimed infringement is:

NATCA
ATTN: General Counsel
1325 Massachusetts Ave, NW
Washington, D.C. 20005
copyright@natca.net

Disclaimer: The natca.org website contains links to other websites. If you choose to use any of these links, you will be leaving our website and going to a third-party (external) website. NATCA is not responsible for the content on the third-party websites.

These Terms of Use are effective as of December 10, 2015.